Meet Our Leaders:
Driving Financial and Operational Excellence

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Who We ARe

Aouad Associates is a CFO- and COO-led advisory firm delivering integrated financial and operational leadership to growing organizations, complex entities, and mission-driven institutions. We partner with owners, boards, and executive teams to stabilize operations, strengthen controls, and support informed decision-making through disciplined financial and operational execution.

Our model is hands-on, execution-driven, and built for organizations that need senior leadership without the overhead of full-time executives.

Our Leadership Team

Senior-Level CFO and COO Expertise, Delivered Hands-On

Aouad Associates is led by experienced executives who bring institutional-grade financial and operational discipline to growing organizations. Our model provides hands-on, execution-driven leadership without the overhead of full-time hires. Together, our leaders ensure financial insights translate into operational results, focusing on stabilization, scalability, and long-term value.

Georges Aouad – Founder & Chief Executive Officer

Career Chief Financial Officer | Interim & Fractional CFO Advisor

Georges provides long-term CFO leadership across interim and fractional engagements, focusing on financial strategy, reporting, governance, capital structure, compliance, and executive-level decision support.

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Key Career Achievements:

  • Served as CFO, Group CFO, Treasurer, and Board Advisor for public companies, private enterprises, utilities, real estate groups, and non-profits
  • Led M&A transactions, valuations, and capital structuring, including SBA financing, equity restructuring, and investor reporting
  • Rebuilt finance functions following years of historical data issues, reconciling 10+ years of records, eliminating audit findings, and restoring reporting credibility
  • Implemented GAAP and IFRS financial frameworks across multi-entity and multi-jurisdiction environments
  • Led ERP and CRM implementations supporting scalable growth and audit-ready reporting
  • Strengthened cash flow, credit policies, and collections, reducing aged receivables by more than 80%
  • Partnered with boards and executive teams to establish governance, internal controls, and long-term financial strategy

Hadi Haddad – Chief Operating Officer

Career Chief Operating Officer | Interim & Fractional COO Advisor

Hadi leads operational strategy, change management, and execution. He supports organizational scaling, internal controls, segregation of duties, and alignment between financial strategy and day-to-day operations.

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Key Career Achievements:

  • Built a full end-to-end payments acquiring platform (KYC/AML, fraud, risk, banking integrations, merchant portals) from scratch
  • Scaled a global fintech business from 30 to 300+ employees across five countries in under two years
  • Executive team member during IPO and high-growth M&A phase at a publicly listed company (ASX)
  • Delivered a $280M, 6-Green-Star government headquarters as client-side project lead
  • Led 20+ ERP migrations, retiring legacy systems and rebuilding modern cloud stacks
  • Directed pre- and post-merger operational due diligence, Day-1 readiness, and integration execution
  • Executes 100-day turnaround and margin recovery programs with measurable operational outcome

Our Values

Clients engage Aouad Associates for:

  • Senior-level CFO and COO leadership
  • Strong internal controls and governance
  • Operational and financial alignment
  • Clean, reliable reporting
  • Scalable systems and processes

We operate as trusted partners, not just advisors focused on execution, sustainability, and long-term value creation.

How We Engage

Aouad Associates is a CFO- and COO-led advisory firm delivering integrated financial and operational leadership to growing organizations, complex entities, and mission-driven institutions. We partner with owners, boards, and executive teams to stabilize operations, strengthen controls, and support informed decision-making through disciplined financial and operational execution.

Our model is hands-on, execution-driven, and built for organizations that need senior leadership without the overhead of full-time executives.

What WE DO

ACCOUNTING & FINANCIAL MANAGEMENT
  • Business Shower & Quick Start Programs
  • Payroll Processing
  • Accounts Payable & Accounts Receivable
  • Financial Reporting & Forecasting
  • Chart of Accounts Optimization
  • Data Cleanup & Bulk Data Entry
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BUSINESS ADVISORY & STRATEGY
  • Interim & Fractional CFO
  • Interim & Fractional COO
  • Strategic Planning
  • Board Reporting
  • Non-Profit Accounting
  • Data Cleanup & Bulk Entry
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TAX SERVICES
  • Tax Planning & Compliance
  • Entity Structuring
  • Transfer Pricing
  • Cost Segregation
  • International Tax Planning
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TRANSACTION ADVISORY
  • Business Valuation
  • Closing Balance Sheets
  • Debt Service Advisory
  • Exit Strategy
  • Due Diligence
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COMPLIANCE & ASSURANCE
  • Audit Assistance
  • Internal Controls
  • Risk Assessments
  • Audit Committee Reporting
  • Regulatory Reviews
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TECHNOLOGY & INTEGRATION
  • Workflow Automation
  • ERP & Payroll Setup
  • System Optimization
  • Testing & Handover
  • Training & Support
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"Your contributions have not only streamlined our accounting procedures but also improved our overall financial health”


Oyeronke Akinleye

United Care Community Home LLC

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"George and his team are very easy to work with and is extremely knowledgeable with retail and specifically our unique grocery outlet model very well"


Fayez Abboud

Owner

Grocery Outlet on Allen

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"Your continuous professional accounting work and providing me with necessary information to avoid non-compliance is highly valuable"


Franca Anabui

CEO

Dedicated Support Network

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“They restructured our financial operations, supported business development and M&A, and acted as an extension of our team.”


Lillian Chedraoui

Owner

Mediterranean Medley

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Contact Us

Contact Info
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Monday – Friday 9:00 AM to 5:00 PM EST

2114 West Union Boulevard

PO Box 4502

Bethlehem PA, 18018